advertisers need the help
In a nonobvious linkup, it also seems that believing in Santa is good for morals. Err.. but wait a minute, the article also mentions the tooth fairy. So, the full text of the advertisment: brush your teeth or die. unless they're your milk teeth, in which case, believe that someone is going to exchange your tooth for cash. Glad we got that sorted.
and on an unrelated and somewhat somber note, it seems that an unusually mild winter in the southern hemisphere has unearthed a grave of sorts. Now why did this remind me of Marie Celeste mixed with Ice Station Zebra ?